Local SEO - Local SEO services and link building
Google Map Pack
Optimize for Google Map Pack. The Google Map Pack is a section of the search results that shows a map and a list of local businesses related to the query. For example, if someone searches for "lawyer near me", they will see a map with pins and names of nearby law firms. To optimize for the map pack, you need to create and verify your Google Business Profile, add relevant information and photos, collect positive reviews, and use local keywordshttps://ahrefs.com/blog/seo-for-lawyers/https://www.onthemap.com/seo-for-attorneys/
Optimizing for medium-tail keywords
A medium tail keyword (aka ‘broad match’ or ‘chunky’) is a moderately competitive search engine term that represents medium search volume and medium ranking difficulty (and consequently medium conversion probability).
They strike an ideal balance between cost and traffic. Usually characterized by a phrase consisting of 3 to 4 words (e.g. ‘vintage vinyl records’), medium tail keywords have become favored by marketing professionals for being both relatively cost-effective and profitable in comparison to short or long-tail keywords.
Creating your Google My Business listing & Optimisation
Optimising your GMB listing is the process of improving and updating your listing to make it more accurate, complete, and appealing to your target audience. Optimising your GMB listing can help you boost your visibility and ranking in local search results, increase your traffic and conversions, and enhance your reputation and trustworthiness
Getting more local citations and reviews
Getting more local citations and reviews is a good strategy to improve your local SEO and attract more customers to your business. Local citations are online mentions of your business that include your name, address, phone number, and other relevant information. Reviews are feedback from your customers that rate and comment on your products or services. Both citations and reviews can help search engines and users to verify your business information, determine your relevance and authority in your area, and increase your visibility and ranking in local search results.
Creating local content and quality backlinks
Creating local content and quality backlinks is a great way to improve your local SEO and attract more customers from your area. Local content is content that is relevant, useful, and engaging for your target audience in a specific location. Quality backlinks are links from other authoritative and trustworthy websites that point to your local content.
Building a mobile responsive website
Optimize for website speed, security, and mobile use. Your website speed, security, and mobile-friendliness are important factors that affect your SEO ranking and user experience. You want to make sure that your website loads fast, has a secure connection (HTTPS), and is responsive to different screen sizes and devices. You can use tools like Google PageSpeed Insights , Google Mobile-Friendly Test , and SSL Checker to check and improve these aspects of your website